Just had an email from the RDN - Resource Discovery Network - a name which means what it says. It's a network by which you can discover resources. That isn't good enough, though. Oh, no. They are going to change the name. So here's the reasoning behind it:
The RDN has taken specialist advice and, with the approval of the JISC and the RDN Board of Management, has decided to relaunch the service with a new name. The RDN will become Intute and the Hubs will take the name of their new subject group. Whilst Intute is not an existing word or acronym we hope it will develop its own set of associations matching the service's vision.
Humbul and Artifact will join together, led by Oxford in partnership with Manchester Metropolitan, to become Intute: Arts and Humanities.
As if the examples of Accenture, Consignia and the rest weren't warning enough...